{"id":50542,"date":"2026-01-01T14:14:13","date_gmt":"2026-01-01T13:14:13","guid":{"rendered":"https:\/\/rawcyclingmag.com\/?p=50542"},"modified":"2026-01-01T14:14:13","modified_gmt":"2026-01-01T13:14:13","slug":"assos-ef-pro-cycling","status":"publish","type":"post","link":"https:\/\/rawcyclingmag.com\/es\/assos-ef-pro-cycling\/","title":{"rendered":"ASSOS y EF Pro Cycling oficializan su patrocinio"},"content":{"rendered":"\n

Los rumores llevaban meses circulando en redes sociales. Sin embargo, la confirmaci\u00f3n oficial de que ASSOS of Switzerland<\/a> se convertir\u00e1 en el proveedor de equipaci\u00f3n del EF Pro Cycling<\/a> va m\u00e1s all\u00e1 de un simple anuncio de patrocinio. Se\u00f1ala una alianza estrat\u00e9gica entre dos marcas que se esfuerzan por hacer las cosas de manera diferente.<\/p>\n\n\n\n

ASSOS se asocia a casi cinco d\u00e9cadas de experiencia en la creaci\u00f3n de ropa de ciclismo de alto rendimiento. EF Pro Cycling, por su parte, se ha forjado la reputaci\u00f3n de ser el equipo con mayor identidad propia del WorldTour; atrevidos en las carreras, sin complejos en la parte est\u00e9tica y cada vez m\u00e1s influyentes m\u00e1s all\u00e1 de los resultados.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El acuerdo plurianual abarca los equipos masculino, femenino y de desarrollo de EF, lo que subraya la intenci\u00f3n de ASSOS de invertir a lo largo de todo el ciclo de rendimiento. Seg\u00fan la marca, no se trata simplemente de suministrar equipamiento, sino de integrarse en el ecosistema de rendimiento del equipo.<\/p>\n\n\n\n

\n
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Perspectivas del acuerdo<\/h2>\n\n\n\n

Para ASSOS, EF Pro Cycling ofrece un entorno de pruebas \u00fanico que permite a la marca suiza probar materiales y t\u00e9cnicas de fabricaci\u00f3n al m\u00e1s alto nivel, para luego aplicar estos conocimientos a su amplia gama de productos. Hist\u00f3ricamente, ASSOS ha utilizado las carreras profesionales como laboratorio, siendo Tudor Pro Cycling<\/a> el \u00faltimo equipo patrocinado por la marca de ropa. La nueva colaboraci\u00f3n parece destinada a reforzar este modelo.<\/p>\n\n\n\n

Desde la perspectiva de EF, el atractivo es evidente. El equipo obtiene acceso a una marca de ropa que prioriza al ciclista y es conocida por su minuciosa atenci\u00f3n al detalle. El fundador y director ejecutivo de EF Pro Cycling, Jonathan Vaughters, ha sido sincero sobre su larga relaci\u00f3n personal con los productos de ASSOS, describiendo la marca como un referente en excelencia t\u00e9cnica.<\/p>\n\n\n\n

Dise\u00f1o del maillot<\/h2>\n\n\n\n

El propio kit 2026 refleja la filosof\u00eda compartida. Inspirado en temas de exploraci\u00f3n y descubrimiento, evoluciona la ya inconfundible identidad visual de EF en lugar de reinventarla. ASSOS enfatiza que el color, los materiales y la elecci\u00f3n de la confecci\u00f3n se han considerado componentes funcionales, cada uno con una funci\u00f3n espec\u00edfica de rendimiento.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

No hay informaci\u00f3n al respecto, pero, conscientes de que ASSOS cumple 50 a\u00f1os en 2026 y de que EF Pro Cycling se ve obligado a utilizar un dise\u00f1o de equipaci\u00f3n alternativo para el Giro de Italia debido a su similitud con el maillot del l\u00edder, esperamos algo impactante para la primera Gran Vuelta del a\u00f1o.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Los rumores llevaban meses circulando en redes sociales. Sin embargo, la confirmaci\u00f3n oficial de que ASSOS of Switzerland se convertir\u00e1<\/p>\n","protected":false},"author":11,"featured_media":50539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4079,3958],"tags":[4493,4494],"class_list":["post-50542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-noticias","tag-assos","tag-cycling-kit"],"yoast_head":"\nASSOS y EF Pro Cycling oficializan su patrocinio - RAW Cycling Magazine<\/title>\n<meta name=\"description\" content=\"Los rumores llevaban meses circulando en redes sociales. 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