{"id":37375,"date":"2024-12-18T08:00:15","date_gmt":"2024-12-18T07:00:15","guid":{"rendered":"https:\/\/raw.ecoolabs.com\/maap-da-el-salto-al-uci-world-tour-junto-a-greenedge-cycling\/"},"modified":"2025-05-01T23:22:40","modified_gmt":"2025-05-01T21:22:40","slug":"maap-da-el-salto-al-uci-world-tour-junto-a-greenedge-cycling","status":"publish","type":"post","link":"https:\/\/rawcyclingmag.com\/es\/maap-da-el-salto-al-uci-world-tour-junto-a-greenedge-cycling\/","title":{"rendered":"Maap da el salto al UCI World Tour junto a GreenEDGE Cycling"},"content":{"rendered":"<p>Desde que Oliver Cousins y Jarrad Smith fundaron <a href=\"https:\/\/maap.cc\/\" target=\"_blank\" rel=\"noopener\">MAAP<\/a> en 2014, siempre han querido llevar la marca al m\u00e1ximo nivel sin escatimar a la hora de proyectar d\u00f3nde quer\u00edan estar posicionados.<\/p>\n<p>No ha sido un camino f\u00e1cil hasta llegar donde est\u00e1n pero, sin lugar a dudas, el 2025 va a ser un a\u00f1o realmente especial para ellos. La reciente noticia de que la marca australiana salta a la categor\u00eda World Tour gracias a su colaboraci\u00f3n con el <a href=\"https:\/\/greenedgecycling.com\/\" target=\"_blank\" rel=\"noopener\">GreenEDGE Cycling<\/a>, ha resonado en la escena ciclista internacional y la marca promete llegar con fuerza y con ganas de dejar huella en el pelot\u00f3n.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-37375 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_7.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_7.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_7-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_7-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_7-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_13.jpg'><img decoding=\"async\" width=\"1599\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_13.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_13.jpg 1599w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_13-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_13-768x961.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_13-1228x1536.jpg 1228w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>Un sue\u00f1o hecho realidad<\/h3>\n<p>El proyecto MAAP (Make Ascend And Persist) naci\u00f3 con el principal objetivo de crear ropa de ciclismo de primera calidad aplicando estilo, innovaci\u00f3n y rendimiento.<\/p>\n<p>Hasta la fecha, la trayectora de la marca australiana ha sido impecable. Han sabido crear su propia identidad gracias a sus cuidados dise\u00f1os, colecciones innovadoras y disruptivas acompa\u00f1ado de estrategia de marketing siempre muy acertada. Todo ello, sumado a su alcance y gran reconocimiento dentro del sector, la han convertido en toda una referente mundial.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-37375 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_17.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_17.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_17.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_17-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_17-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_17-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_20.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_20.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_20.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_20-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_20-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_20-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote><p>\u201cNuestra colaboraci\u00f3n con GreenEDGE se alinea perfectamente con nuestra visi\u00f3n de impulsar el deporte a trav\u00e9s de una nueva perspectiva sobre el rendimiento y el dise\u00f1o. Ambas marcas compartimos un impulso incansable por superar los l\u00edmites, y estamos entusiasmados de equipar a estos atletas con un equipamiento que les brinde una ventaja en el rendimiento y una apariencia distintiva en el escenario mundial\u201d. \u2013 Oliver Cousins, co-CEO y co-Fundador de MAAP<\/p><\/blockquote>\n<p>En el plan de ruta de MAAP siempre han existido dos grandes hitos que sus fundadores han so\u00f1ado con conseguir alg\u00fan d\u00eda. El primero era tener diez tiendas oficiales en algunas de las ciudades m\u00e1s importantes del mundo. A d\u00eda de hoy, ya tienen siete LaB Stores repartidas por Europa &#8211; el primero fue en \u00c1msterdam y <a href=\"https:\/\/rawcyclingmag.com\/maap-lab-amsterdam\/\" target=\"_blank\" rel=\"noopener\">acudimos a su inauguraci\u00f3n<\/a> -, Asia y Australia. Pronto tambi\u00e9n estar\u00e1n presentes en Estados Unidos, y seguir\u00e1n trabajando por incrementar su presencia f\u00edsica en otras localizaciones.El segundo era poder ver alg\u00fan d\u00eda un equipo ciclista de la m\u00e1xima categor\u00eda vistiendo ropa MAAP en una gran vuelta. Oli y Jarrad reconocen que no ha sido un camino nada f\u00e1cil. Entrar en un equipo con presencia en la divisi\u00f3n UCI WorldTeam y Women\u2019s WorldTeam es un proceso muy complejo y costoso, y reconocen que les ha llevado varios a\u00f1os conseguir llegar a lo que hoy ya es una realidad. Sin duda alguna, un sue\u00f1o cumplido.<\/p>\n<p><a href=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_16x9_2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23685\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_16x9_2.jpg\" alt=\"\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_16x9_2.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_16x9_2-300x169.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_16x9_2-768x432.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_16x9_2-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<h3>Nueva etapa para el GreenEDGE Cycling<\/h3>\n<p>El proyecto GreenEDGE, que cuenta con una larga trayectoria en la m\u00e1xima categor\u00eda de la UCI, ahora inicia una nueva etapa junto a MAAP y los equipos Jayco AlUla, Liv AlUla Jayco, adem\u00e1s del equipo continental femenino, Liv AlUla Jayco.<\/p>\n<blockquote><p>\u201cEl impulso y el esp\u00edritu de la marca encajan muy bien con la cultura de nuestro equipo, y permitir que la marca suba al escenario UCI WorldTeams y Women\u2019s WorldTeams es algo de lo que estamos muy orgullosos y apasionados. Su nuevo enfoque de la indumentaria de ciclismo realmente har\u00e1 que GreenEDGE Cycling se destaque en 2025. Es una era nueva y emocionante tanto para nosotros como para ellos (MAAP)\u201d. \u2013 Gerry Ryan, propietario y presidente del equipo<\/p><\/blockquote>\n<p>Desde el equipo creativo de MAAP han realizado un brillante trabajo con la nueva equipaci\u00f3n para los equipos del GreenEDGE. Inspirado en elementos relacionados con los or\u00edgenes del equipo y sus principales sponsors, combinado con el alto rendimiento y la velocidad, han creado un conjunto basado en ondas y movimiento al estilo que la marca nos tiene acostumbrados. Un dise\u00f1o id\u00e9ntico para equipo masculino y femenino y que, de bien seguro, pondr\u00e1 a los corredores\/as en el foco de todas las miradas.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-37375 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_18.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_18.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_18.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_18-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_18-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_18-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_1.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_1.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_1-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_1-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_1-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_6.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_6.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_6-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_6-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_6-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<blockquote><p>\u201cEl a\u00f1o que viene cumplir\u00e9 14 a\u00f1os como profesional y este es uno de los mejores uniformes que he visto hasta ahora\u201d. \u2013 Chris Juul Jensen, ciclista en Jayco AlUla.<\/p><\/blockquote>\n<p>La ilusi\u00f3n que se respira entre corredores, staff t\u00e9cnico y los propios miembros de MAAP es dificil de contener. Sus caras durante la presentaci\u00f3n oficial o durante las sesiones fotogr\u00e1ficas hablaban por si solas.<\/p>\n<p>Desde la marca australiana, caminan orgullosos y satisfechos por el hall del hotel viendo como corredores de la m\u00e1xima categor\u00eda llevan sus prendas emocionados. Han sido varios meses de mucho trabajo por parte del equipo de MAAP para poder llegar a los plazos acordados y empezar de la mejor manera la temporada. Ahora, lo m\u00e1s complicado ya est\u00e1 hecho y solo queda esperar a que empiece el espect\u00e1culo.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-37375 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_14.jpg'><img decoding=\"async\" width=\"1599\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_14.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_14.jpg 1599w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_14-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_14-768x961.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_14-1228x1536.jpg 1228w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_19.jpg'><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_19.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_19.jpg 1600w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_19-240x300.jpg 240w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_19-768x960.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/12\/GreenEDGE_Press_4x5_19-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Desde que Oliver Cousins y Jarrad Smith fundaron MAAP en 2014, siempre han querido llevar la marca al m\u00e1ximo nivel<\/p>\n","protected":false},"author":9,"featured_media":36061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4079,3958],"tags":[],"class_list":["post-37375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - 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