{"id":37347,"date":"2024-10-10T09:39:28","date_gmt":"2024-10-10T07:39:28","guid":{"rendered":"https:\/\/raw.ecoolabs.com\/acercandonos-a-la-industria-tactic\/"},"modified":"2025-05-03T16:41:22","modified_gmt":"2025-05-03T14:41:22","slug":"acercandonos-a-la-industria-tactic","status":"publish","type":"post","link":"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/","title":{"rendered":"Acerc\u00e1ndonos a la industria: Tactic"},"content":{"rendered":"<p>Antes de la llegada en masa de ciclistas profesionales a Girona, ellos ya llevaban a\u00f1os fabricando ropa para los locales. Antes de que la ciudad catalana se convirtiera en el epicentro del ciclismo europeo, ellos ya hab\u00edan establecido una relaci\u00f3n inquebrantable con la cultura de la zona. Pensar en <a href=\"https:\/\/teamstore.tactic-sport.com\/\" target=\"_blank\" rel=\"noopener\">Tactic<\/a> es pensar en Girona. Despu\u00e9s de visitar su f\u00e1brica y conocer a la gente que hay detr\u00e1s de la marca, podemos decir que Tactic es tambi\u00e9n cohesi\u00f3n interna, motivaci\u00f3n intr\u00ednseca, y tradici\u00f3n optimizada.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-37347 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9365-1.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9365-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9365-1.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9365-1-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9365-1-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9365-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9561.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9561.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9561.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9561-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9561-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9561-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9508.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9508.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9508.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9508-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9508-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9508-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>Historia con m\u00faltiples deportes involucrados<\/h3>\n<p>Especializados desde un primer momento en equipaciones personalizadas, hay que decir que el ciclismo no fue el primer deporte que cubrieron. El fundador de Tactic, Quim Teixidor, inicialmente trabajaba en otra industria, y por las tardes trabajaba vendiendo equipaciones de f\u00fatbol. Despu\u00e9s vino el baloncesto, pero las caracter\u00edsticas de ambos deportes eran incompatibles con sus ambiciones. Poco a poco se fue especializando en ciclismo, el deporte en el que realmente cre\u00eda que pod\u00eda aportar valor a\u00f1adido, y ya son m\u00e1s de 25 a\u00f1os produciendo prendas cortadas a mano.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-37347 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9640.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9640.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9640.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9640-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9640-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9640-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9555.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9555.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9555.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9555-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9555-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9555-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9612.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9612.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9612.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9612-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9612-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9612-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>De forma org\u00e1nica incorporaron tambi\u00e9n en su proceso de fabricaci\u00f3n todo aquello relacionado con atletismo y triatl\u00f3n. Ofrecen ropa personalizada pero tambi\u00e9n tienen sus propios productos de colecci\u00f3n. En total trabajan actualmente con unas 125 referencias, y cada una de ellas se ofrece desde talla XS a XXXXL. Esto requirere un elevado nivel de planificaci\u00f3n y control del proceso de producci\u00f3n, algo en lo que Tactic destaca especialmente.<\/p>\n<blockquote><p>\u201cLa dificultad en el proceso de producci\u00f3n no reside tanto en el coste y uso de la maquinaria sino en la organizaci\u00f3n interna necesaria\u201d &#8211; Jordi Bernatallada, Jefe de Producci\u00f3n<\/p><\/blockquote>\n<p>Tal y como nos comenta Jordi Bernatallada, m\u00e1s conocido como Berna, en los \u00faltimos 15 a\u00f1os la fabricaci\u00f3n de ropa ha cambiado mucho. No solo el proceso de producci\u00f3n en s\u00ed sino toda la gesti\u00f3n de stock y pedidos. \u201cEl cliente quiere un producto de calidad pero le da igual importancia a recibirlo a tiempo\u201d, dice \u00e9l.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-37347 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9570.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9570.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9570.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9570-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9570-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9570-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9605.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9605.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9605.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9605-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9605-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9605-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9548.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9548.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9548.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9548-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9548-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9548-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9544.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9544.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9544.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9544-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9544-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9544-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>Nuestra propia equipaci\u00f3n personalizada<\/h3>\n<p>Fue interesante ver en primera persona los pasos necesarios para obtener un producto final, ya sea un maillot, culotte, o cualquiera de las prendas que este equipo de 50 apasionados por su trabajo llevan fabricando desde hace a\u00f1os. Al igual que nosotros, muchos consumidores finales, e incluso vendedores o distribuidores, no saben qu\u00e9 hay detr\u00e1s de la fabricaci\u00f3n de una prenda de ropa ciclista, y lo que vimos es que, pese a haber mucha maquinaria involucrada, hay un componente artesanal muy presente.<\/p>\n<p>En vista al Campeonato del Mundo de Gravel en el que \u00edbamos a participar, nos decantamos por Tactic para producir la equipaci\u00f3n personalizada de la selecci\u00f3n espa\u00f1ola, y justamente ese d\u00eda nuestro pedido estaba siendo producido.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-37347 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9290.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9290.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9290.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9290-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9290-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9290-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9281.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9281.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9281.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9281-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9281-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9281-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9366-1.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9366-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9366-1.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9366-1-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9366-1-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9366-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Tras imprimir el dise\u00f1o en papel, el tejido ya estaba listo para ser sublimado. Las piezas que forman el kit completo se llevaron a uno de los talleres cercanos a la f\u00e1brica donde fueron cosidas antes de enviarase de vuelta a Girona para los controles de calidad necesarios.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-37347 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9392-1.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9392-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9392-1.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9392-1-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9392-1-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9392-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9451.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9451.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9451.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9451-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9451-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9451-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9480-1.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9480-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9480-1.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9480-1-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9480-1-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9480-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>Ambiente ideal<\/h3>\n<p>La f\u00e1brica de Tactic, inaugurada en 2019, es realmente acogedora. De la forma en la que est\u00e1 organizada, sin columnas ni paredes opacas, los departamentos de ventas y comunicaci\u00f3n tienen contacto visual directo con los que trabajan directamente con el producto. Todos y cada uno de ellos son imprescindibles para que la rueda siga girando. Son gente local, apasionados del ciclismo, y las instalaciones con las que cuentan en la oficina les permiten combinar su trabajo con su afici\u00f3n. El aparcamiento interior para bicicletas, las duchas al estilo Paris-Roubaix, o las lavadoras para volver a casa con la ropa limpia causan una buena impresi\u00f3n, y como nos coment\u00f3 Berna, que suele estar involucrado en el proceso de selecci\u00f3n de personal, lo primero que le dicen es \u201cqu\u00e9 instalaciones, yo quiero trabajar aqu\u00ed\u201d.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-37347 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9554.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9554.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9554.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9554-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9554-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9554-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9540.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9540.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9540.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9540-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9540-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9540-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9525.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9525.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9525.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9525-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9525-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9525-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9528.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9528.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9528.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9528-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9528-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9528-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Es l\u00f3gico que, cuando el ambiente es tan favorable, las ideas surjan por s\u00ed solas. Tactic destaca por sus innovadores eventos, en los que se palpa el conocimiento de las preferencias del ciclista recreativo por parte de las personas que se encargan de organizarlos. Por ejemplo, recientemente tuvo lugar el llamado <em>Baselayer Challenge<\/em> en el que cerca de 100 participantes hicieron honor a <a href=\"https:\/\/tactic.cc\/products\/sleeveless-base-layer-cream\" target=\"_blank\" rel=\"noopener\">una de las prendas de la marca<\/a> y subieron todos los puertos que rodean Girona en una sola ruta de 275 km y casi 5.000 metros de desnivel.<\/p>\n<p>Uno de los que consigui\u00f3 entrar a formar parte de la familia Tactic, pese a desentonar respecto al resto debido a asus or\u00edgenes, es <a href=\"https:\/\/www.instagram.com\/daanvanmeeuwen\/\" target=\"_blank\" rel=\"noopener\">Daan Van Meeuwen<\/a>. Lleg\u00f3 hace cinco a\u00f1os a Girona procedente de los Pa\u00edses Bajos, y nosotros le conocimos en 2021 al representar a Tactic en <a href=\"https:\/\/rawcyclingmag.com\/recap-of-among-the-giants-otztal-valley\/\" target=\"_blank\" rel=\"noopener\">la cuarta edici\u00f3n de Among the Giants<\/a>. Actualmente trabaja dentro el departamento de marketing como encargado de campa\u00f1as, eventos y gesti\u00f3n con los equipos que Tactic patrocina.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-7 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-7 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-7' class='gallery galleryid-37347 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9689.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9689.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9689.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9689-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9689-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9689-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9741.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9741.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9741.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9741-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9741-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9741-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Desde su llegada, Daan ha tenido tiempo para conocer el mercado, el producto, y el consumidor, teniendo en cuenta las particularidades de la regi\u00f3n en la que Tactic opera. Reconoce que hay mucha competencia, lo que les exige estar siempre al d\u00eda. Su cuota de mercado en el segmento de ropa personalizada es alta, y su ambici\u00f3n es llegar a porcentajes similares con sus productos de colecci\u00f3n.<\/p>\n<blockquote><p>\u201cLlevamos 25 a\u00f1os produciendo ropa para externos, con algunos proyectos de los que estamos muy orgullosos, pero queremos usar nuestra experiencia para crear productos que tambi\u00e9n se puedan adquirir como consumidor final y crear una marca a partir de nuestra historia en el ciclismo\u201d &#8211; Daan Van Meeuwen, Project Manager<\/p><\/blockquote>\n<h3>Proyectos recientes<\/h3>\n<p>Conocedores de la calidad y atractivo visual de sus productos de colecci\u00f3n, nos sorprendi\u00f3 saber que actualmente un 95% de su facturaci\u00f3n provenga de pedidos de equipaciones personalizadas. En Tactic nos argumentaron que el segmento colecci\u00f3n est\u00e1 mucho m\u00e1s congestionado por la cantidad de marcas existentes, sobre todo en Espa\u00f1a.<\/p>\n<p>En Francia, su mercado principal, han sido capaces de hacerse un hueco importante. El patrocinio del equipo <a href=\"https:\/\/www.instagram.com\/decathlon_ford_racing_team\/\" target=\"_blank\" rel=\"noopener\">Decathlon Ford<\/a>, centrado en la disciplina XCO, les est\u00e1 ayudando a ganar visiblidad y a la vez recibir feedback sobre sus productos por parte de ciclistas profesionales.<\/p>\n<blockquote><p>\u201cMontan en bici 20h por semana, usan tus productos cada d\u00eda, y puedes utilizarles pada poner a prueba prototipos. Lo bueno es que, a diferencia de un equipo de carretera, es un equipo relativamente peque\u00f1o, por lo que es m\u00e1s f\u00e1cil tener contacto directo con el corredor\u201d &#8211; Daan<\/p><\/blockquote>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-8 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-8 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-8' class='gallery galleryid-37347 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9730.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9730.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9730.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9730-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9730-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9730-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9701.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9701.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9701.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9701-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9701-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9701-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-9 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-9 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-9 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-9 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-9' class='gallery galleryid-37347 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9717.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9717.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9717.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9717-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9717-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9717-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9715.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9715.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9715.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9715-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9715-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9715-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9724.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9724.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9724.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9724-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9724-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9724-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Otro de los projectos de los que quisimos saber m\u00e1s durante nuestra visita fue la colaboraci\u00f3n con el equipo de futbol de la ciudad, el <a href=\"https:\/\/www.instagram.com\/gironafc\/\" target=\"_blank\" rel=\"noopener\">Girona FC<\/a>. La colaboraci\u00f3n entre ambas partes permite a los ciclistas y seguidores del club lucir el escudo por las carreteras de todo el mundo. Al igual que su m\u00e1s reciente colecci\u00f3n, el maillot est\u00e1 fabricado a partir de materiales reciclados, y el tejido de esta c\u00e1psula en concreto se centra en la comodidad y transpirabilidad, con tal de que todo tipo de usuario pueda lucir el escudo del club al que van a animar cada fin de semana.<\/p>\n<h3>En b\u00fasqueda de la imagen de marca deseada<\/h3>\n<p>Tactic fue fundada en 1998, por lo que recientemente celebraron su 25\u00b0 aniversario. Para la ocasi\u00f3n estrenaron una nueva identidad visual, con la intenci\u00f3n de mostrar una imagen m\u00e1s cercana al usuario final. El proceso de rebranding sigue, y su futura colecci\u00f3n de primavera verano 2025 ser\u00e1 la culminaci\u00f3n del trabajo realizado por todos los que llevan a\u00f1os en la empresa, como Berna y Daan, y aquellos recientemente incorporados para seguir desafiando el status quo interno.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-10 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-10 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-10 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-10 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-10' class='gallery galleryid-37347 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9556.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9556.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9556.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9556-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9556-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9556-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9549.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9549.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9549.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9549-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9549-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9549-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9569.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9569.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9569.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9569-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9569-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9569-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9679.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9679.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9679.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9679-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9679-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9679-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Tactic se podr\u00eda haber intentado aprovechar el boom del ciclismo en la regi\u00f3n para abarcar el mayor volumen de producci\u00f3n posible, pero su visi\u00f3n no se ha visto modificada. &#8220;Nuestro objetivo no es ser una marca enorme. Queremos ser una marca local, sin perder la conexi\u00f3n con Girona&#8221;, coment\u00f3 Daan. No nos lo tomamos como un comentario conservador sino como una clara muestra de intenciones. Tactic no es una marca de ropa como las dem\u00e1s, y es de agradecer que antepongan el bienestar interno a lo estrictamente financiero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes de la llegada en masa de ciclistas profesionales a Girona, ellos ya llevaban a\u00f1os fabricando ropa para los locales.<\/p>\n","protected":false},"author":11,"featured_media":35609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4079,3957,4166],"tags":[],"class_list":["post-37347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-entrevistas","category-industria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Acerc\u00e1ndonos a la industria: Tactic - RAW Cycling Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acerc\u00e1ndonos a la industria: Tactic\" \/>\n<meta property=\"og:description\" content=\"Antes de la llegada en masa de ciclistas profesionales a Girona, ellos ya llevaban a\u00f1os fabricando ropa para los locales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/\" \/>\n<meta property=\"og:site_name\" content=\"RAW Cycling Magazine\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/rawcyclingmag\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T07:39:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-03T14:41:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9348.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Javi Angulo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rawcyclingmag\" \/>\n<meta name=\"twitter:site\" content=\"@rawcyclingmag\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javi Angulo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/\"},\"author\":{\"name\":\"Javi Angulo\",\"@id\":\"https:\/\/rawcyclingmag.com\/es\/#\/schema\/person\/9a9334e46cc1757dface39a245240ac2\"},\"headline\":\"Acerc\u00e1ndonos a la industria: Tactic\",\"datePublished\":\"2024-10-10T07:39:28+00:00\",\"dateModified\":\"2025-05-03T14:41:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/\"},\"wordCount\":1490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rawcyclingmag.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2024\/10\/DSF9348.jpg\",\"articleSection\":[\"Destacado\",\"Entrevistas\",\"Industria\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/\",\"url\":\"https:\/\/rawcyclingmag.com\/es\/acercandonos-a-la-industria-tactic\/\",\"name\":\"Acerc\u00e1ndonos a la industria: Tactic - 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