{"id":37139,"date":"2023-02-21T15:28:16","date_gmt":"2023-02-21T14:28:16","guid":{"rendered":"https:\/\/raw.ecoolabs.com\/inside-ridley-bikes\/"},"modified":"2025-04-27T12:14:44","modified_gmt":"2025-04-27T10:14:44","slug":"inside-ridley-bikes","status":"publish","type":"post","link":"https:\/\/rawcyclingmag.com\/es\/inside-ridley-bikes\/","title":{"rendered":"Inside Ridley Bikes"},"content":{"rendered":"<p>Ser el mayor productor de bicicletas de B\u00e9lgica no es una tarea f\u00e1cil. Significa mantenerse fiel a sus ra\u00edces y, al mismo tiempo, adaptarse para competir con las marcas que luchan por el mismo pedazo de pastel. Requiere, entre muchas cosas, innovaci\u00f3n continua en un pa\u00eds caracterizado por su visi\u00f3n tradicional de la bicicleta.<\/p>\n<p>En <a href=\"https:\/\/www.ridley-bikes.com\/en_BE\" target=\"_blank\" rel=\"noopener\">Ridley Bikes<\/a> pueden decir con orgullo que han liderado la industria belga de cuadros de bicicletas durante m\u00e1s de veinte a\u00f1os, y sus modelos lanzados recientemente, junto con lo que est\u00e1 por venir, asegurar\u00e1n que B\u00e9lgica se mantenga en la c\u00faspide de la industria del ciclismo mundial.<\/p>\n<p>Tuvimos la oportunidad de visitar su sede y pudimos comprobar por qu\u00e9 conf\u00edan en lograr su objectivo. El orgullo del CEO al mostrarnos su \u00faltima innovaci\u00f3n en pintura de cuadros, el entusiasmo del joven ingeniero aeron\u00e1utico al explicar c\u00f3mo las pr\u00f3ximas actualizaciones del t\u00fanel de viento lo pondr\u00e1n a la vanguardia de las pruebas aerodin\u00e1micas\u2026 Ridley es una empresa familiar y todos tratan a la marca como si fuera su propio hijo.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-37139 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1672-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1754-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1740-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>Nacido de un sue\u00f1o no cumplido<\/h3>\n<p>En la \u00faltima etapa de su adolescencia, Jochim Aerts se dio cuenta de que su sue\u00f1o de convertirse en profesional se desvanec\u00eda lentamente, pero quer\u00eda seguir estando involucrado en el nivel m\u00e1s alto del ciclismo. Sol\u00eda pintar sus propios cuadros y los de los profesionales con los que estaba en contacto, incluido su hermano. Luego hizo lo mismo con Bioracer, que en ese momento tambi\u00e9n estaba presente en el negocio de cuadros de bicicletas.<\/p>\n<p>Aprendi\u00f3 sobre dise\u00f1o, geometr\u00edas y soldadura de cuadros, y dio un paso adelante y comenz\u00f3 a encargarse de todo el proceso de producci\u00f3n de una bicicleta. Ridley naci\u00f3 en 1997, y en ese momento todav\u00eda operaba en el garaje de su padre. En 2005, las bicicletas Ridley ya estaban presentes en el nivel m\u00e1s alto del ciclismo de carretera, con tres victorias de etapa en el Tour de Francia en el primer a\u00f1o patrocinando a Davitamon &#8211; Lotto, el actual equipo <a href=\"https:\/\/www.instagram.com\/lotto.dstny\/\" target=\"_blank\" rel=\"noopener\">Lotto Dstny<\/a>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-37139 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1480-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1522-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1475-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1560-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Si te preguntas de d\u00f3nde viene el nombre de la empresa, piensa en el director de pel\u00edculas como Alien o Blade Runner, Ridley Scott. En ese momento ya exist\u00eda una marca de bicicletas que usaba el apellido del \u00eddolo de la familia, por lo que optaron por Ridley como nombre de la firma.<\/p>\n<h3>Hacia un ecosistema ciclista local<\/h3>\n<p>Hoy en d\u00eda, Ridley es el mayor productor de bicicletas de B\u00e9lgica. Forma parte de <a href=\"https:\/\/www.cyclingfactory.be\/\" target=\"_blank\" rel=\"noopener\">Belgium Cycling Factory<\/a> (BCF), un conglomerado que tambi\u00e9n incluye la marca de bicicletas <a href=\"https:\/\/www.instagram.com\/eddymerckxbikes\/\" target=\"_blank\" rel=\"noopener\">Eddy Merckx<\/a> y otras empresas relacionadas con el ciclismo como Corsa, Forza y BCF Cycling Wear.<\/p>\n<p>En 2013 el Bike Valley, un edificio primeramente concebido como un centro de innovaci\u00f3n que incluye un t\u00fanel de viento y una c\u00e1mara t\u00e9rmica, se construy\u00f3 junto a la actual f\u00e1brica de Ridley. Funcionaron de forma independiente durante varios a\u00f1os, pero en 2020 Bike Valley se incorpor\u00f3 al negocio de Ridley, y desde entonces la combinaci\u00f3n de los dos edificios se llama Belgium Cycling Factory. Eso tambi\u00e9n marc\u00f3 el momento en que Jochim Aerts se convirti\u00f3 en el \u00fanico propietario de Ridley. Tras compartir previamente la propiedad con otros individuos y sociedades de inversi\u00f3n<span style=\"font-weight: 400;\">, volvieron a sus or\u00edgenes y esp\u00edritu de empresa familiar.<\/span><\/p>\n<p><a href=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-18851 size-full\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1608-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-37139 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1596-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1590-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1582-1-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>En la f\u00e1brica de Beringen, B\u00e9lgica, actualmente se ensamblan todas las bicicletas para los mercados de Europa. Para los mercados norteamericanos, las bicicletas se ensamblan localmente pero, por supuesto, siguiendo las mismas especificaciones que en la sede central. Lo \u00fanico que pueden decidir con independencia de la sede central son los colores de los cuadros, para adaptarse a las tendencias locales.<\/p>\n<p>Sin grandes interrupciones o circunstancias imprevistas, Belgium Cycling Factory llegar\u00e1 a vender 65.000 bicicletas este a\u00f1o, y teniendo en cuenta que a d\u00eda de hoy solo hay un turno de personas trabajando en el proceso de producci\u00f3n, la capacidad m\u00e1xima de la f\u00e1brica es de seis d\u00edgitos.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-37139 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1513-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1456-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><a href=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-18891 size-full\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1467-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p>Se tomaron varias decisiones acertadas durante el reciente auge del ciclismo, como no tratar de satisfacer la excesiva demanda de bicicletas sabiendo que no podr\u00edan obtener todos los componentes necesarios para construirlas. Otras marcas invirtieron demasiado y luego un componente faltante puso en pausa toda su l\u00ednea de producci\u00f3n.<\/p>\n<p>Desde entonces est\u00e1n tratando de no depender en exceso de China y Taiw\u00e1n. Aprendiendo de lo que sucedi\u00f3 durante la escasez de componentes, los cuadros de aluminio de los modelos existentes pronto se obtendr\u00e1n de los Pa\u00edses Bajos, y todas las versiones diferentes de los dos nuevos modelos de Ridley que se presentar\u00e1n el pr\u00f3ximo a\u00f1o se producir\u00e1n en Portugal.<\/p>\n<h3>Un proceso de producci\u00f3n a la altura del potencial de la marca<\/h3>\n<p>Tras pasar por el almac\u00e9n, donde vimos bicis completas listas para ser enviadas a pa\u00edses tan dispares como Suecia, Polonia o Nueva Zelanda, nos explicaron todo el proceso de pintado. La mitad de los cuadros est\u00e1n pintados en B\u00e9lgica, mientras que la otra mitad en Moldavia.<\/p>\n<p>Existe una proporci\u00f3n similar entre las bicicletas personalizadas con pintura y las bicicletas que se venden con los dise\u00f1os predeterminados. Muchos clientes se animan a seleccionar sus propios colores en el configurador dado el bajo coste adicional que conlleva personalizar una bicicleta Ridley en comparaci\u00f3n con otras marcas.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-37139 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1643-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1649-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1668-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>El montaje de bicicletas se divide en dos l\u00edneas paralelas. Antes un operario montaba una unidad completa, pero ahora existe una l\u00ednea de montaje m\u00f3vil en la que los operarios se especializan en una \u00fanica tarea que ejecutan una y otra vez. Aun as\u00ed, para alguien centrado en la parte del desviador, no es lo mismo construir una cambio electr\u00f3nico que un grupo manual.<\/p>\n<p>Recientemente, BCF realiz\u00f3 una gran inversi\u00f3n en la digitalizaci\u00f3n de los procesos comerciales. Pro ejemplo, el mismo c\u00f3digo QR ubicado en el cuadro que el usuario final escanea para registrar la garant\u00eda de la bicicleta se utiliza en una etapa anterior en la f\u00e1brica de Ridley para saber qu\u00e9 piezas se le tienen que equipar en cualquier punto de la l\u00ednea de montaje.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-37139 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1732-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1498-1-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>Una amplia gama de bicicletas disponibles<\/h3>\n<p>Rodeados de cuadros que pronto montar\u00e1n muchas personas afortunadas, nos sentamos con el director de producto Bert Kenens para hablar sobre el pasado, el presente y el futuro de Ridley y Eddy Merckx.<\/p>\n<p>Ridley present\u00f3 su primera bicicleta de gravel, la X-Trail, en 2015, por lo que se puede decir que por aquel entonces estaban por delante del resto. Cuatro a\u00f1os m\u00e1s tarde a\u00f1adieron al cat\u00e1logo su primera bicicleta de aventura gravel, y en 2020 lanzaban la Kanzo Fast, la primera aut\u00e9ntica bicicleta gravel aerodin\u00e1mica del mercado. Mientras que otras marcas de bicicletas apenas ten\u00edan un modelo de gravel disponible, Ridley ya ofrec\u00eda todo tipo de modelos para esta disciplina.<\/p>\n<blockquote><p>\u201cEn ese momento, todo el mundo nos preguntaba por qu\u00e9 necesit\u00e1bamos una bicicleta gravel aerodin\u00e1mica, y hoy en d\u00eda todas las grandes marcas est\u00e1n desarrollando o acaban de desarrollar una\u201d<\/p><\/blockquote>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-7 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-7 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-7' class='gallery galleryid-37139 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1699-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1681-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>2022 fue para Ridley un a\u00f1o de renovaci\u00f3n de su ya variada gama de gravel, con la nueva <a href=\"https:\/\/rawcyclingmag.com\/ridley-kanzo-adventure-ready-for-any-scenario\/\" target=\"_blank\" rel=\"noopener\">Kanzo Adventure<\/a> lanzada a finales de marzo y la <a href=\"https:\/\/rawcyclingmag.com\/ridley-grifn-versatility-and-comfort-in-a-single-bike\/\" target=\"_blank\" rel=\"noopener\">Grifn<\/a> en diciembre. Esta \u00faltima acaba de ser galardonada en los premios <a href=\"https:\/\/design-innovation-award.com\/\" target=\"_blank\" rel=\"noopener\">Design &amp; Innovation<\/a>, que pueden considerarse los Oscar de la industria ciclista.<\/p>\n<p>Ridley quiere ofrecer una amplia gama de productos sin perder su ADN competitivo. Nacieron como una marca de rendimiento y la mayor\u00eda de la gente asocia la empresa con el ciclismo profesional, pero reconocen la importancia de tener bicicletas el\u00e9ctricas y urbanas a disposici\u00f3n de sus clientes. Bert nos dijo que est\u00e1n trabajando en algunos modelos de bicicletas el\u00e9ctricas en su vertiente deportiao, que no saldr\u00e1n al mercado con la marca Ridley sino RES (Ridley E-Speed).<\/p>\n<blockquote><p>\u201cEl objetivo es tener una oferta similar a las grandes marcas estadounidenses como Specialized y Trek. Una cartera de productos que va desde bicicletas de monta\u00f1a hasta bicicletas urbanas con carretera y gravel por medio\u201d<\/p><\/blockquote>\n<p>Con respecto a la marca de bicicletas Eddy Merckx, que tambi\u00e9n opera bajo el paraguas de Belgian Cycling Factory desde 2017, el posicionamiento a\u00fan no est\u00e1 claro hasta que se reanude el ritmo normal de producci\u00f3n de la marca, pero apuntar\u00e1 a un nicho de mercado m\u00e1s concreto sin superposici\u00f3n con Ridley. Acero y <em>heritage<\/em> contempor\u00e1neo son los dos conceptos que probablemente definir\u00e1n el futuro de la marca.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-8 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-8 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-8 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-8' class='gallery galleryid-37139 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1491-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486.jpg'><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486.jpg 1333w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-430x645.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-150x225.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-700x1050.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-200x300.jpg 200w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-682x1024.jpg 682w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-768x1152.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1486-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3>No todas las marcas de bicicletas tienen t\u00fanel de viento.<\/h3>\n<p>No quer\u00edamos irnos sin echar un vistazo al t\u00fanel de viento, que hab\u00eda sido reservado todo el d\u00eda por una marca externa. Ridley no es el usuario exclusivo del t\u00fanel de viento, por lo que todas las marcas e individuos pueden probar cualquier producto. Y no, no hab\u00eda c\u00e1maras ocultas que Ridley pudiera revisar para ver qu\u00e9 podr\u00eda estar probando un posible competidor all\u00ed.<\/p>\n<p>Pogacar y Evenopel han utilizado el t\u00fanel de forma individual, y muchos equipos vienen aqu\u00ed a hacer sus pruebas. Se est\u00e1 construyendo un nuevo vel\u00f3dromo a quince minutos del Bike Valley, por lo que la combinaci\u00f3n de pruebas en el t\u00fanel de viento m\u00e1s pruebas en el estante atraer\u00e1 a\u00fan m\u00e1s marcas.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-9 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-9 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-9 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-9 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-9' class='gallery galleryid-37139 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1767-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763.jpg'><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763.jpg 2000w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-430x287.jpg 430w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-150x100.jpg 150w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-700x467.jpg 700w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-300x200.jpg 300w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-1024x682.jpg 1024w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-768x512.jpg 768w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-1536x1024.jpg 1536w, https:\/\/rawcyclingmag.com\/wp-content\/uploads\/2023\/02\/DSCF1763-272x182.jpg 272w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>All\u00ed encontramos a Daan Teugels, el joven ingeniero aeron\u00e1utico que normalmente trabaja en el dise\u00f1o de nuevas bicicletas, pero a quien probablemente ver\u00e1s en el t\u00fanel de viento cada vez que haya solicitudes de pruebas internas. Fue un d\u00eda largo para \u00e9l, pero no el que m\u00e1s. \u201cDan Bigham estuvo aqu\u00ed antes de su UCI Hour Record y ese par de d\u00edas de m\u00e1s de 10 horas de trabajo fueron agotadores, pero tambi\u00e9n gratificantes\u201d, dijo Daan justo antes de que nos despidi\u00e9ramos.<\/p>\n<h3>Mirando hacia el futuro inmediato<\/h3>\n<p>Por un lado, con su presencia hist\u00f3rica en el ciclismo profesional de ruta y ciclocross, junto con su primera asociaci\u00f3n con un equipo de MTB de primer nivel, Ridley se est\u00e1 asegurando de que las personas identifiquen la marca con el rendimiento y la competici\u00f3n. Por otro lado, su gama de bicicletas de aventura y las pr\u00f3ximas bicicletas el\u00e9ctricas les permitir\u00e1n cubrir las preferencias de todo tipo de aficionados al ciclismo. El futuro pinta brillante para el ciclismo en general y Belgian Cycling Factory en particular.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser el mayor productor de bicicletas de B\u00e9lgica no es una tarea f\u00e1cil. Significa mantenerse fiel a sus ra\u00edces y,<\/p>\n","protected":false},"author":11,"featured_media":33261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4079,3958],"tags":[4058,4158,4046],"class_list":["post-37139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-noticias","tag-gravel-es","tag-ridley-es","tag-road-bikes-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inside Ridley Bikes - RAW Cycling Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rawcyclingmag.com\/es\/inside-ridley-bikes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Ridley Bikes\" \/>\n<meta property=\"og:description\" content=\"Ser el mayor productor de bicicletas de B\u00e9lgica no es una tarea f\u00e1cil. 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